Goal setting and planning

The management and the leadership in the organization drive all the resources of the business around the overall goals and objectives set to achieve the desired level of outcomes (Jacuzzi and Cervone, 2017). The management priority to work more extensively towards the formulation of goals, strategies, objectives, and use of tactics to achieve the unified but directed outcome of the business organization is closely interlinked (Martinson and De Leon, 2018). In fact,

this is quite important for the firm performance to be measured and the goals to be achieved to set a unified direction and employ all the resources to achieve those goals and objectives of the firm. This is very obvious to differentiate between the firm goals and objectives as in generic understanding the term goals and objectives are interchangeably used (Meybodi, 2015). However, the goals are the strategic level desired outcomes which are set keeping in view the owner’s tendency of what they are expecting from the business and where the organization should go-ahead to meet the owner’s desired level outcomes. The authors and the researchers have defied the goals as to a broader primary goal of the organization formulated on the strategic level to reach to a unified direction  (Mayer et al., 2017; Donaires et al., 2019). Similarly, the term objective is defined as to the short desired outcomes linked with the performance of the strategies and achieving the organizational goals at large. In addition, the objectives are operational in nature and are placed within the mission statement of the business organization (Toomer et al., 2018). In between the goals and objectives of the organization the strategy comes to achieve those goals (Hyvönen et al., 2015). A strategy is the plan of action which is designed to achieve the organizational level goals set by the strategic management. The organizations generally set the objectives by aligning them to the overall goals while working closely with the strategies. The objectives are short term compared to the goals and divided invariably to the different division levels but identified and unified direction (Sims, 2013). The research studies have found that the goals, strategies and the objectives are once established wisely need to be executed which requires and appropriate planning of distributing the resources to achieve them successfully. The planning is one of the functions of the management that focuses on the allocation of resources, scheduling of the activities and other necessary coordination to attain the organizational level goals (Su and Baird, 2017; Rosenbaum, More, and Steane, 2018). The empirical evidence on the research conducted by Leggat and Balding in 2013 found that the organizational successful accomplishment of the goals are closely associated with the clear line of the direction of the firm in terms of objectives, formulation, and implementation of the strategies and management plans to allocate resource, scheduling of activities and other corrective actions.
Hence, this can be said that the organizational goals are the founding strategic level goals of the firm that sets out the strategies, objectives, and plans to achieve those goals with one and unified line of direction. These goals are formulated by the leadership of the organization and implemented with the help of the management responsible for achieving these goals. The sequential integration of the goals, strategies, objectives and the plans of the firm have a stronger impact on the performance of the firm at the same time reveals the firm quality of leadership and management.